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Gap
The rise and fall of Yeezy Gap
One tweet added $1B to Gap. Two years later, Kanye cost them $53M.
Sega
The rise, fall and comeback of SEGA
Beat Nintendo with 65% share, lost $1.5B, exited consoles—now Sonic prints $1B+.
Kraft Mac & Cheese
The rise and fall of Kraft Mac and Cheese
A $15.4B writedown killed the 19-cent box that fed WWII America.
AOL
The rise and fall of AOL
Signed up a user every 6 seconds, then lost 98% in a decade.
Teenage Summer Jobs
The rise and fall of Teen Jobs
72% of teens worked in 1978. Today it's 35%. Not laziness — a doom loop.
Schlitz
The rise and fall of Schlitz: How America’s #1 beer destroyed itself
The beer that traded #1 with Budweiser killed itself with boogers.
Starbucks
The rise and fall of Starbucks
The $36B chain that forgot it sold coffee, not politics.
NFL
The rise of the NFL
A league that got Congress to ban competition, then cities to pay $10B.
Joann
The rise and fall of JoAnn Fabrics
850 stores controlling a third of sewing, killed by $2.4B debt.
MTV
The rise and fall of MTV
The network that made Michael Jackson never made money on music.
MoviePass
The rise and fall of MoviePass
A $10 pass for 30 movies lost $2.60 per dollar earned.
MoviePass
The rise and fall of MoviePass
3M subscribers. Losing $2.60 per dollar earned. CEOs now guilty of fraud.
Crumble
The rise of Crumbl Cookies
Zero baking experience to 1,000 stores in 8 years via Supreme tactics.
Bird
The rise and fall of Bird Scooters: From $2B to Bankruptcy
Fastest billion-dollar startup ever lost $450 per scooter deployed.
MySpace
The Rise and Fall of MySpace: The collapse of a $12B giant
Beat Google to #1 in America, sold 6 years later for 94% less.
BlackBerry
The rise and fall of Blackberry: How an $80B giant collapsed
50% smartphone share killed by the choice that made it dominant.
Atari
The rise and fall of Atari: From $2B king to industry collapse
Fastest-growing US company ever. Lost $536M the next year.
Ford Lightning
The rise and fall of the Ford F150 Lightning
200,000 reservations. $19.5B write-down 4 years later.
iRobot
The rise and fall of Roomba
$4B robot vacuum empire sold for $191M after regulators blocked.
CarMax
The rise and fall of CarMax: 32B giant to business failure?!
$32B used car giant now crushed by a $3.72 competitor.
Din Tai Fung
The rise of Din Tai Fung: The world's most successful restaraunt?!
Dumpling chain outsells $300 steakhouses.
LEGO
The rise and fall of LEGO: From near bankruptcy to the world's largest toy company
Losing $1M/day, months from bankruptcy. Now #1 toy maker.
Red Lobster
The rise and fall of Red Lobster
$2.7B seafood empire killed by a $20 shrimp promo.
Kodak
The rise and fall of Kodak: $30B to bankruptcy
Invented the digital camera in 1975. Buried it until bankruptcy.
Juul
The rise and fall of Juul: How the $38B company imploded
$38B in 4 years by getting teenagers addicted to nicotine.
Fitbit
The rise and fall of Fitbit
$10B, 85% market share. Crushed by a smartwatch and $15 band.
DeLorean
The rise and fall of DeLorean Motor Corporation
$100M+ raised. Collapsed after making just 9,000 cars.
Skype
The rise and fall of Skype
170M users, $8.5B sale. Lost the pandemic to Zoom.
Southwest Airlines
The rise and fall of Southwest Airlines
47 straight profitable years. Stranded 2M at Christmas.
Boston Market
The rise and fall of Boston Market
Hottest '90s IPO to bankruptcy in 5 years. Built on self-loans.
Bud Light
The rise and fall of Bud Light: Inside the $27 billion brand crisis
20% of America's beer destroyed by one Instagram post.
NFTs
The rise and fall of NFTs - From $25B to worthless
Digital monkeys sold for more than houses. 95% now worthless.
Bourbon Whiskey
The rise and fall of Bourbon Whiskey
Lost 60% of sales. Now $5,000 bottles are the hottest drops.
Hunt Brothers
The rise and fall of the Billionaire Hunt Brothers
Two-thirds of world's private silver. Lost $6B.
Spirit Airlines
The rise and fall of Spirit Airlines: A billion-dollar mistake
12% margins, higher than Delta. Bankrupt twice in 9 months.
Formula 1
The rise of Formula 1: How F1 took over the US
500M fans globally. Couldn't crack the US until Netflix.
Blockbuster
The rise and fall of Blockbuster: How an $8 billion empire vanished
$800M/year in late fees. Bankrupted by tech it ignored.
Sphere
The rise and fall... and rise again of the Las Vegas Sphere
$2.3B venue losing $193M/quarter. Saved by foam apples.
Best Buy
The Rise, Fall, and Comeback of Best Buy (How It Outsmarted Amazon)
Trading at $11/share, losing $1.7B. Now a turnaround legend.
Hollywood
The rise and fall of Hollywood: How it all fell apart
90% of global box office. Lost a third of workers in 5 years.
Best Buy
The Rise, Fall, and Comeback of Best Buy (How It Outsmarted Amazon)
The $1.7B-losing chain saved by an exec with zero retail experience.
Circuit City
The rise and fall of Circuit City: How a $12 billion empire vanished
Best stock of the '80s killed by copying the rival it could've bought.
Nissan
The rise and fall of Nissan Motors: Global icon to industry underdog
Chased 10% market share with discounts. Lost $6.2B instead.
NASCAR
The rise and fall of NASCAR: How America’s race lost its speed
200,000 fans per race, #2 most-watched. Median age now near 60.
Spirit Halloween
The rise of Spirit Halloween: How a pop-up beat Amazon and Walmart
Open 6 weeks yearly. Sells 1 in 6 US Halloween costumes.
Vlasic
The rise and fall of Vlasic Pickles: How a $3 deal led to bankruptcy
36% pickle market share to bankruptcy via a $2.97 Walmart jar.
ESPN
The rise and fall of ESPN: Inside Disney’s $11 billion meltdown
$9/subscriber, $1B monthly. Now bleeding 30 million viewers.
Build-A-Bear
Build A Bear Workshop - Why they're successful
A stuffed animal chain down $48M now outperforms Nvidia.
Sears
The rise and fall of Sears: How America's largest retailer went bankrupt
1% of the entire US economy. Stripped for parts by a hedge fund.
Bed Bath & Beyond
The rise and fall of Bed Bath and Beyond: From $14B to bankruptcy
$14B retailer spent $11.8B on buybacks instead of e-commerce.
Panera Bread
The rise and fall of Panera Bread: A $7.5B empire collapse?!
Opened a store every 5 days. First revenue decline ever.
Cracker Barrel
The rise and fall of Cracker Barrel: Inside the collapse of a $3B chain
$3B boomer empire lost 16% of regulars after the pandemic.
Chipotle
The rise and fall of Chipotle: From $50B to disappointment?
$50B darling spending 1.5% on ads now rated below average.
Fry's Electronics
The rise and fall of Fry's Electronics: How a $2B empire vanished
$85M per store killed by a VP who wired $120M to casinos.
Subway
The rise and fall of Subway: The $11 billion empire that crumbled
44,000 locations. Trapped by the $5 footlong it created.
Cybertruck
The rise and fall of the Tesla Cybertruck: 1 million preorders to failure?
200,000 deposits in 48 hours. Now outsold by competitors 50x.
CrossFit
The rise and fall of CrossFit: 15,000 gym empire for sale?!
15,000 gyms. Founder's tweets torched the brand in hours.
RadioShack
The rise and fall of Radio Shack: From $5 billion to bankruptcy
8,000 stores, 94% of America nearby. Killed by its savior.
Prime
The rise and fall of Prime Hydration: How KSI & Logan Paul’s drink crashed
$1.2B in 18 months. Crashed 75% because no one wanted seconds.
Party City
The rise and fall of Party City: From $2.4B to bankruptcy
$2.4B, 900 stores. Killed by fewer kids and $115M debt payments.
Peloton
The rise and fall of Peloton: $50 billion collapse
$50B valuation, higher than Ford. Crashed 97%.
Toys R Us
The rise and fall of Toys "R" Us: From $13B to bankrupcty
98% brand recognition, 1,600 stores. Killed by $5B in debt.
Quiznos
The rise and fall of Quizno's Subs - 5,000 stores to bankruptcy?
5,000 stores rivaling Subway. Lost 95% to 40% food costs.
GoPro
The rise and fall of GoPro: From $11 billion to penny stock
67% market share, $11B valuation. Now a penny stock.
Pizza Hut
The rise and fall of Pizza Hut: A $5.7 billion collapse
25% US market share killed by the things that built it.
Late Night TV
The rise and fall of late night TV (what really killed It)
25M viewers to losing $40M/year. Killed by its own tech.
Under Armour
The rise and fall of Under Armour: How a $20B brand lost its cool
Basement idea to #2 sportswear. Forgot what it actually sold.
Tinder
The rise and fall of Tinder: what really killed the app?
$1B gamifying romance. Lost 600K users when swiping stopped.
Walgreens
The rise and fall of Walgreens: from $100B to bankruptcy watch
$100B empire now worth less than 30 years ago.
Sunova
The rise and fall of Sunnova. Is home solar dying?
$3B market cap on government hype. Bankrupt with $10.7B debt.
Long John Silver's
The rise and fall of Long John Silver’s: what killed the fish empire?
65% of America's fast-food seafood killed by day-one choice.
Hooters
The rise and fall of the Hooters restaurant
400 locations, $1B sales. Killed by debt and cultural shifts.
Jaguar
The rise and fall of Jaguar - what went wrong?
180,000 cars sold in 2018. Now stopped selling to go electric.
Topgolf
The rise & fall of Topgolf: what went wrong?
Golf entertainment grew 30% yearly to $1.1B. Then the fad ended.
Victoria's Secret
The rise and fall of Victoria's Secret
A third of all US underwear sales. Lost half its share.
Lululemon
The rise and fall of Lululemon: what went wrong?
$6B athleisure giant down 40% from peak on quality issues.
LEGO
The rise and fall... and rise of Lego
Losing $1M/day, months from bankruptcy. Now #1 toy maker.
CosMc's
The rise and fall of McDonald’s CosMc’s
McDonald's beverage chain: dozens of stores, dead in 2 years.
Harley-Davidson
What is killing Harley Davidson?
Every dentist wore the shirt. Now selling tricycles.
Beyond Meat
The rise and fall of plant-based meat (what happened to Beyond Meat?)
$4B on social hype. Same algorithm crashed the stock 90%.
CosMc's
The rise and fall of McDonald’s CosMc’s
McDonald's launched 80 beverage shops, then killed them all.
Sphere
Why is the Las Vegas Sphere losing money?
$2.3B venue, 17,000 capacity. Lost $100M+ in year one.
Barnes & Noble
How Barnes & Noble rose from the dead (and what entrepreneurs can learn)
The bookstore that lost 80% of value now opens 30 stores a year.
Tequila
The rise (and hard fall) of tequila
From party rot-gut to $1B celebrity brands. Now drowning in oversupply.
Formula 1
The rise of Formula 1: How F1 took over the US
Lost 200M fans. Now the hottest thing among young Americans.
Starbucks
Starbucks is struggling—why are they opening so many stores?
A coffee empire closing thousands of stores while opening thousands.
Craft Brewing
Why are so many craft breweries closing?
9,500 breweries grew 500%. Now closing faster than opening.
De Beers
Why the Diamond Industry Is Collapsing
Convinced millions rocks were rare. Social media killed it.
Wine Industry
Why the Wine Industry Is Dying and the Impact on Business
Convinced America wine was healthy. Lost 3.5B bottles.
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