Built the world's most audacious entertainment venue with 16K screens, wind effects, and a spherical design that became an instant spectacle. The technology and scale were so unprecedented that construction itself drew crowds in Las Vegas.
The residency model failed — too few artists could fill 17,600 seats multiple nights weekly, and the venue sat dark constantly. Then management discovered films could run multiple times daily at 100% margin versus splitting concert revenue with bands. Wizard of Oz became the breakthrough, selling 500,000+ tickets at $150 each after they invested $80-100M to customize it for the Sphere's tech.
Stock up 50%+ post-Wizard of Oz success. $300M stock buyback announced. Abu Dhabi sphere in development. Movie revenue could hit $400M annually as they add Star Wars, Harry Potter, and other major IPs to the rotation.
