1.
Revenue growth without profit is a death spiral. Nissan hit 9.7% share but profits dropped 9% — incentives and fleet sales are sugar highs that rot margins.
2.
Misaligned ownership creates corporate civil war. Renault controlled Nissan with voting shares; Nissan had none. When crisis hit, executives turned on each other instead of customers.
3.
Product cycles expose leadership dysfunction years later. 2025's stale showroom reflects 2017's boardroom chaos — car design takes 4-7 years, so today's weakness echoes yesterday's distraction.
