Yeah, so nobody really cares (as much as you think they do)

I can’t count the number of times I’ve been through this scenario:

I stumble into a frantic meeting at a small organization. Topic of discussion is how to handle the “news” of a key employee leaving or a customer defection or whatever. The team is worried about how the world will handle this “news.”

(I put “news” in quotes because it isn’t news at all.)

I say, “Look, I hear you. This is a big deal to us. But, in reality, nobody outside of this room thinks it’s a big deal. You don’t need a press conference. You don’t need a damage control team. Just message it appropriately and move on.”

We do that and usually that’s the case – nobody cares.

It’s a matter of perspective, I think. These things are big deals to us as a small company. But to everyone else, they don’t give a hoot.

It’s not worth investing the time worrying about what people will say or think because they just… don’t… care. They're too busy worrying about their own lives to care that much about yours.

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