I’ve thought through this issue recently because, well, I’ve run across a person who I’m confident thinks lowly of my abilities (in my defense, it happens rarely so I take comfort in that!). My natural reaction is an urge to fix this Non-Fan’s impression of me — surely everyone must hold me in high esteem! But, I think that’s wrong: the best strategy is to let that person be and focus on doing cool shit.
Why? First, it’s important to be at peace with the knowledge that everyone isn’t going to like you/me. These people may dislike a person for any number of reasons, many of which can be their fault alone.
On the contrary, enthusiastic fans are what we want to cultivate. They’re our champions. Imagine if everyone was filled with Fans as passionate about our success as your mom. Life would be filled with people offering a high-level of camaraderie, support and friendship.
Since our goal is to build Fans, it’s much easier to do that with people who are either lukewarm or inclined to support you. Just like First Break All The Rules argues managers spend the majority of their time with “A” players, the same goes for cultivating “Fan” colleagues and friends using this logic. A person gets more out of deeper relationships with Fans than converting Anti-fans into people lukewarm about us.
Ultimately, doing Cool Shit is the sole way to convert non-fans and it happens without you doing anything extra. Non-fans are usually only converted by proof in the form of your results or other people’s influence. I take peace in letting them be, so I can focus on adding value. If they come around to be a Fan, then great. If not, well, that’s life.