Tactics to Raise a Seed Round for a Tech Startup

Most of the guides for startup fundraising are good but also very theoretical. For first-time founders, many haven't gone through any kind of sales or fundraising process, so we did a RealCo session last week detailing a step-by-step process on how to raise funds at seed-stage for a tech startup. Slides for that are here: .. and here: https://docs.google.com/presentation/d/1Wz80EBVXLvj7h6kEQt8iAkDX8fKPBsuDkUpiPMx7lOs/edit?usp=sharing I think we're going to try recording these sessions, so hopefully I can start sharing videos in the future.…

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Come Work With Me (Two Job Openings!)

Today, I wanted to highlight two positions available. So, tell your friends! 1) I'm trying an experiment of hiring an Associate. This'll work on investing in Venture Capital and helping us explore other stuff, too. This would work directly with me. Job Posting - Associate at @geekdomfund:https://t.co/pKeJvKL2Ix— Michael Girdley (@mgirdley) October 8, 2017 2) Codeup is hiring a new head of employer relations. Dylan, our awesome team member is leaving us in November to move closer to his husband. He leaves big shoes to fill…

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Startup Hiring Like a Boss

I did a brown-bag lunch session with the RealCo teams on Wednesday on hiring. Let's face it: Hiring is hard. But there are ways to increase your likelihood of success. You can see my slides here: and here... https://docs.google.com/presentation/d/1s1tPZnYX8ThBRd394P35OfB2jIe6vxSuuuHcloxIWzE/edit?usp=sharing…

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The Fallacy of Top-Down Market Sizing

Business founders mistake of using published research about their potential market size as validation. For example: Total student loan debt is $x trillion dollars. The annual marketing budget for e-commerce retailers is $x billion. There are X million pet owners in the USA. These data points are actually the result of a conceptual fallacy with regards to startups. Today's big markets aren't that exciting. In those markets, someone has already won, so your solution either has to disrupt that market or be so compelling that customers will switch. Trying to…

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Society's Problems are Not Customer Problems

I see lots of business pitches that confuse Society Problems with actual Customer Problems. Here are some examples of Society Problems: Americans are too obese. Too few kids have access to college. Too many bicyclists get hit by cars. Society Problems are usually things we all know should be fixed but haven't. Why? Well, they're hard. They are also our common problem rather than an individual customer's problem. That makes it really hard to get paid. Customer problems can be identified because they have nouns that are people or businesses:…

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