Founding a Startup 101


If you’re coming to see me to talk about your startup, please consider reading these first.

If you’re not coming to see me, consider this a distilled list of recommended reading before starting a high-growth startup.



I’ll probably ask you these questions. Or , you can ask them of yourself:

  1. Who is your customer?
  2. How will you make their life better?
  3. How will you make them aware of your product (i.e. “market” to them)?
  4. How will you make money?

(If you do it right, you can likely answer 1-4 in two sentences.)

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